ElectriPlast: Poised to use the YouTube medium...
Integral
Using
YouTube
to Share
Insights
By PK
EB Publisher
[Quick EB Comment: I've been off on vacation during the New Year break. I thought I would have access to the Internet while away, that just didn't happen. Still, the holidays as a whole were a blessed relief, and losses of the past year were put in a proper perspective -- now here we are, and we find ourselves in the midst of a New Year with a host of New Possibilities... From what I have seen and heard, there is much to look forward to -- the following is an excerpt of a recent E-mail shared with one of your fellow shareholders. Here, with the E-mail already in progress, there are highlights of the things we can come to expect.]
EB Reader --
Trust, your feelings mirror my own at times, but not at the moment.
Recently, the new (soon to be announced) communications director for Integral reached out my direction with a request...
...Communications was one of the aspects he could make things happen with. He was also key in getting Mo involved with Integral, and reestablishing a viable game plan for the company...
With the addition of Mo, came stipulations which granted authority to act on behalf of the company's best interest when dealing with outside agencies...Mo (and "his" team) are allowed to flexibly move forward as needed.
"Doug" -- the new communications director -- is also granted such authority. His tasks are to recapture market confidence through disclosure and transparancy, and he does this in coordination with Mo and his endevors. A number of milestones are being established -- a true webpage is being generated; conference calls are being coordinated, and soon we may see videos highlighting Integral's ElectriPlast exploits. That last is key to the request I was recently contacted for -- Since I own (or owned) the YouTube "ElectriPlast" site, Doug requested to take that over for such a purpose.
Shortly after forwarding this email, I attempted to pass-over my YouTube account. This exchange, unfortunately, fell through due to unintended complications in the transfer (so I in fact continue to own that site). Still, a video sample which might interest those reading (linked below) was later posted at a related "Doug-owned" YouTube site "ElectriPlastInfo"
While that is not proof that any of what I have stated will occur, I am again open-minded enough to wait and see just what could happen--at least for a little while.
I cannot ask you or any others to light the same candle and place it in the window though--we have been here too long and have seen too much for that much blind faith. What I can do is offer my assessment though.
Doug is sincere. He agrees, the company could have been something by now, but also notes that key pieces of the puzzle were not yet in place to make all things great. Mo, and both his contacts and vision of customer service and the way forward for the ElectriPlast material is something we missed. Mo's intention is to establish a relationship with the interested customers (from cradle to grave). If that means that he has to in-bed one of his team within that company to ensure best use and practices take place for the ElectriPlast material's application--then that is the way it will be played, and it will ensure both client confidence, and greater returns as more uses and applications are uncovered. As for marketing as the communication aspect, Doug himself intends to take on that wave. He promises to be more reactive, responsive and most importantly approachable.
Like I said, your feelings mirror my own at times, but not at this particular moment. There is a light at the end of the tunnel...
PK sends...
11 Comments:
Happy Holidays to all -- An a Hearty Welcome to 2010...
And here, not minutes after releasing the latest EB Post, I had a naysayer play "Whack-a-Mole" to the effort.
Well, just on the off chance this individual doesn't get to see this from the last thread, here is a "replay" response:
To poster #49 --
We all have expectations, and it would be foolhardy to lean further that we have on this EB Blog without some tangible proof that there is a branch still below us.
There is effort in play here, there is an attempt at disclosure, and there is a crafted plan in place to not only lead to niche saturation, but continuted "customer" satisfaction and resultant purchases.
I am not saying anyone should sell the house and put all the money down on this investment -- what I am saying is that there is a spark of genuine momentum in play--and developed with care--even those ever too ready to discount, could watch the groundswell and be truly impressed...
I'm just sayin'...
PK sends...
Welcome back PK...thanks for the update...looking forward to a great 2010...With Mo and his team onboard, things are definitely starting to look alot more positive for ITKG and Electriplast...
JBinAZ
Well, PK, I hope you're right. But I fear that this new "Communications Director" is just going to be another "Spin Doctor".
I don't understand why it is so difficult to reveal something (anything!) about a commercial product that is so revolutionary, amazing and desirable. Especially since we were told that "2006 is a go-to-market year for us". Can't we see what they went to market with 4 years ago?
I am having a hard time believing that the reason behind this total lack of disclosure was a lack of a Communications Director. Do you think that is why the "data" we were promised months ago was never revealed? Hopefully, the new Communications Director, empowered as you say he is, will "compile" this independent test data and actually prove Mathias' statement that Electriplast "works".
Integral has to start delivering, not just communicating. Unless we have something tangible very soon, 2010 will be another long year for us. Or it may just be the end.
Welcome back PK! So much for those who were trying to attribute your absence to nefarious reasons.
Just saw a place holder on the website for test results. Maybe they will be posted by morning!?
well - this is good news, at last
Good to finally see data. But now its apparent why they haven't had any adoptions.
The Electriplast nylon 6,6 formulation shows that the properties of the nylon are severely compromised. The notched izod has slipped badly (vs nylon 6,6) and the elongation to break (2.8%) is very poor indeed. It shows the EP to be very brittle and weak - especially vs the pure nylon. This would probably disqualify the material for apps requiring toughness or flexibility (like connectors or wiring).
But what is most concerning is the specific resistivity at 5.67. Copper and aluminum are about 10(-6), about a million times better conductors. This means the EP equivalent of 12 ga house wire would have to be larger that a garden hose (and it would be as stiff as wood).
The shielding data certainly looks good. However, they tested EP that was 0.125" thick. One can get the same shielding performance with 0.005" of aluminum foil or 50 microns of conductive paint.
Bottomline, from a material science point of view, the data does not show EP to approach metals in electrial performance or plastics in physical properties. But while it certainly is not a "revolutionary product", it may be suitable for some niche applications.
Thanks to the previous poster for the data comparison and explanation. Its good to see some factual information related to this product. (After all the howling for the promised data, now that its here, almost no one actually has looked at it.)
Sadly, the product performance data is entirely consistent with the complete lack of sales.
The big questions: Can EP be fixed? Does Integral have the resources to fix it?
I really don't think the poster above has a clue about what works or doesn't work, but comparing Apples to Oranges. He's begging for more information by making such uninformed comparisons. I would recommend calling a testing lab and talking to them about the results, and just what they mean.
Good Luck.
Look folks, I've been in the plastics business and material science for 30 years. This stuff is nothing new. Mixing conductive materials (like stainless steel fibers) with plastic (like nylon) has been around for a long time. One example of someone who is actually SELLING a product.
http://www.3ninc.com/conductive_plastic_master_batche.htm
The copyright on their website is 2004. You can find plenty more if you care to look.
So what's the big deal about EP? The posted data isn't going to set the world on fire and shows why people haven't been beating a path to Integral's door (wherever that might be).
Notice that Integral has yet to publish any comparisons with other materials. The poster above did that (with nylon and copper) and showed that EP shows very unsurprising properties for a filled plastic. With properties like those posted, EP should might be able to compete with the myriad other "conductive plastics" - if the price is right.
Could they have some secret sauce? Unlikely. Now that the data is coming out, most of the cards are on the table. And there's no evidence whatsoever that they have a hand.
So - the company is completely and baldly misrepresenting the usefulness of electriplast-- to do what? pump and dump? and why isn't that happening right now? - if the test results are as piss-poor as these posters say, why would ANY manufacturer indicate ANY interest -- and why isn't management gradually selling off. Or, perhaps, the tested formulations are for specific uses of the compounds - and perform well for those uses. I am not a materials scientist but I am baffled as to why someone (Zeidan)would say the following and then not take advantage of the 'opening' if the purpose is to deceive and sell at a high price. - “The independent tests prove conclusively that ElectriPlast™ possesses unique properties that give rise to an efficiency and effectiveness far superior to those of our competitors’ electrically conductive products.”
The unique and exemplary performance characteristics of ElectriPlast™ are primarily the result of ElectriPlast’s™ patented and proprietary pellet design that permits it to be blended at a far higher doping percentage than its competition, thus optimizing its performance for any customer’s specific application.
“These results reveal that the mechanical strength and shield effectiveness of ElectriPlast™ is as efficient as metal, thus enabling our customers to switch from Aluminum and other metals to ElectriPlast,”
explained Mr. Zeidan.
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