ElectriPlast™: Tier One Auto Suppliers and Manufacturers

Joining

the

Auto Age



By Vince S. ElectriPlast™ Blog Editor




[Editor's Note: In its latest press release, Integral’s ElectriPlast™ Meets Another Milestone for 2012 Automobile, Integral revealed a major advance in its efforts to introduce ElectriPlast™ to the transportation industry via a prestigious European automaker.]


The 2012 Euro Motorcar

In the long and storied history of the European motorcar, only a small percentage of automakers have warranted being called prestigious. In fact, in an article about prestigious brands, Motor Trend magazine said they are of "consistently superior quality, exclusivity and uniqueness, a measure of enhanced social status, and a measure of the ability of a brand to make a customer "feel special." Combined with the qualities of power, precision, a finely-tuned engine, and road worthiness, prestigious motorcars rule the autobahn or any European superhighway (both EP Blog officers are experienced autobahn drivers), without having to yield to an inferior motorcar. Yet, in the European community, the production of prestigious motorcars is as emblematic of national pride for England, France, Germany, Italy, and Sweden as are their history, national landmarks, language and culture, etc. So, initially, only one such automaker will produce and assemble motorcars for their 2012 line with ElectriPlast™ parts under their hood. With this successful rollout, and keeping in mind that imitation is the best form of flattery, it is anticipated that others will follow this European trend setter.


Yeah, But Will the Industry follow?

Clearly, it will take time before there is wide acceptance of ElectriPlast™ parts, but momentum is already moving in that direction. Currently, there are two Tier One auto suppliers and OEM manufacturers who are working with ElectriPlast™. Between them, they supply a range of products to more than a dozen auto manufacturers. As is the case with the first two Tier One suppliers, other OEM will discover the efficacy of our IP and will convert more and more parts from metal to ElectriPlast ™. And the rest of the industry? Will they follow?


For the sake of this discussion, I have defined prestigious European cars to include: Bentley, BMW, Daimler, Fiat, Jaguar, Rolls Royce, Saab, Volkswagen and Volvo. Under their marques, they make other prestigious motorcars such as Ferrari, Lamborghini, Maserati, and Porsche, etc. Cognoscenti usually consider these motorcars to be the top of the line, with long reputations for precision and quality. Also, due to the cost to own and maintain one, these motorcars give the impression that a degree of status is conveyed to the owner as a person who has arrived at a certain level of wealth and consequence.


Low Hanging Fruit

From the beginning of the ElectriPlast™ era, Integral Technologies has patented a number of inventions that target the automotive sector, among others; however, it has only been since the arrival of Mo Zeidan that the corporate philosophy emerged of pursuing "low hanging fruit," i.e., those patents where it is abundantly clear that ElectriPlast™ has a solution to a problem. Concurrently, the ElectriPlast™ Blog has written extensively about Integral's role in the automotive sector (remember ADAC) and the impact that ElectriPlast™ parts, specifically batteries, cabling, connectors, shielding, lighting, internal parts, etc., can have in that industry.


And the worldwide automobile industry is huge. For example, last year there were 60 million new cars produced worldwide. If we Integral captures even 5% of that market, we are looking at incredible numbers. As Integral stated in its press release, "The ElectriPlast™ parts provide a nearly 50% weight savings over the metal parts currently being used, while also providing superior RF shielding properties." No wonder the Boyz in Bellingham are ecstatic: We have two Tier One auto suppliers who are champing at the bit to put ElectriPlast™ in their new designs.


Sustainability? Yeah, and Profitability, too!

During the 15 years since its inception (January 1996), there has been much speculation about the sustainability of Integral Technologies and whether it will ever generate revenue. While stepping gingerly on that outstretched thin limb, it appears to me that 2011 will be the money year. Why?


Most new cars start surfacing in the autumn of the preceding year, so if we backdate to, say, October 2010, here is my take (approximately) on scheduling for that 2012 prestigious European motorcar:

• January-March: Purchase Order received from Tier One auto supplier.
• March-April: Jasper, capable of 50,000 pounds of EP per month, manufactures and ships EP pellets to the Tier One supplier.
• April - May: Tier One supplier manufactures and ships required parts to the European automaker.
• June-September: Automaker assembles and ships final product to worldwide points of sale.
• September - October: Auto dealers worldwide sell the 2012 motorcar.


Based on the significant progress reported in the November press release, as well as the UL™ approval, it seems a foregone conclusion that next year, finally, will be our year. Once the world knows that those two EUR carmakers are using EP parts, those who have sworn off or sworn at ITKG will want to get on the bandwagon, and that includes Mr. Holy Grail. If this doesn't change his mind, the next sea change, ElectriPlast™ wire, surely will!


Stay tuned, folks! This rocket is about to ignite.