ElectriPlast: The Journey

A Trivial Pursuit...



Or the Pursuit

of Excellence?




By D.W.



Special to the ElectriPlast
Blog


Trivial Pursuit is a board game where progress is determined by a player's ability to answer general knowledge or popular culture questions. The game was conceived in 1979 by Scott Abbott, a sports editor for the Canadian Press, and Chris Haney, photo editor for the Montreal Gazette.

There are those who would have you believe that Integral’s pursuit – that of taking its intellectual property in the form of ElectriPlast to market -- is a trivial pursuit, or a pursuit of the trivial. One doesn’t have to look too far to find those who attempt to marginalize or minimize it.

The obvious question is: Why?

Although we are not naïve enough to believe that their motivations for doing so are “pure” in that they are the self-appointed protectors of the stock universe and not merely driven by nefarious designs, it could well be that they just don’t get it – they don’t understand.


“Electrical Toy” Summarily Dismissed

Allow me to share a brief example of how there have always been those who doubted, mocked and ridiculed what they did not understand as well as those who possessed the uncanny ability to see beyond what “is” to what “can and will be.” The following few paragraphs were taken from the opening of an article in the October issue of Business 2.0 titled, ‘The Next Disrupters’ written by Erick Schoenfeld and Jeanette Borzo:

““What use could this company make of an electrical toy?” With those words, William Orton, the president of Western Union, dismissed the newfangled gadget offered him for $100,000 in 1876. Other leading lights echoed his skepticism. “An interesting novelty,” financier J. Pierpont Morgan huffed. “But the telephone has no commercial application.”

The telephone, as it turned out, did have a commercial application or two. It was one of the greatest disruptive technologies in history, changing forever the method of human communication, creating whole new industries, destroying others, and savaging those who failed to grasp its implications – including Orton’s Western Union, which saw its telegraph-based networks come under fierce attack by the rapid spread of Alexander Graham Bell’s electrical toy.

That’s the way it is with disruptive technologies: Almost no one fully comprehends what a shock to the existing order they represent until well after the rattling has begun. You think those guys in the cave knew what they were really onto when they clacked some rocks together and got fire? In our era, as recently as 15 years ago few could have imagined that this curiosity called the Internet would utterly challenge the way we work, play and challenge incumbent senators in Connecticut.”

Make no mistake about it –

Integral Technologies and its ElectriPlast technology, with 111 patents approved or pending, is setting the stage to become the “it,” a true disrupter in the conductive polymer industry. This Blog, this article and all those who would presume to speak for Integral Technologies intend to show that their pursuit, far from being trivial, is the pursuit of excellence.

Future Blog pieces will show the path they have followed and are following in that noble pursuit.