ElectriPlast™: The ElectriPlast Blog Welcomes Herb Reedman
Stepping
up to the
Plate
By Vince S
ElectriPlast™ Blog Editor
[Editor's Note: Originally, the theme of this article was the need for Integral to hire account representatives to negotiate with the many companies who have signed Integral non-disclosure agreements (NDAs). Although there are in excess of 350 NDAs, for a variety of reasons, there has been little follow-up by Integral. This is already changing thanks to Herb Reedman's appointment. Keep an eye on him, folks. He is the real deal.]
An Auto Industry Visionary and Recognized Leader
When CEO William S. Robinson announced the appointment of Herbert C. Reedman, Jr. to the Integral Technologies Board of Directors a month ago, few could have imagined the immediate impact this dynamic entrepreneur would have on our company. Based on his recent Company Corner interview, Herb has "hit the ground running." For starters, as Robinson stated, "Herb will focus his attention on the awareness, marketing, branding and sales of ElectriPlast™."
Really, Bill? Is there anything else you want Herb to do? After all, his portfolio covers most of Integral's range of activities. Awareness: Tell the world who we are and what we have to sell. Marketing: Get Integral Technologies' name out there in as many venues (print, broadcast and Internet) as possible. (Don't forget the Goodyear Blimp at the college football games!) Branding: Raise consumer awareness of ElectriPlast™ making it a household word, if possible. Sales: Bring home the bacon, baby! That's what this has been about since day one. Since receiving his portfolio from Bill Robinson, Herb has already taken a number of initiatives that auger well for the future of Integral and all who are invested in her.
What About that Backlog of NDAs?
Since the advent of ElectriPlast™, Integral has signed an increasing number of NDAs with scores of manufacturers in the automotive, consumer electronics, communications, military, medical device and other sectors. Some of them read about ElectriPlast™ on-line or in trade journals and inquired it, but they had to sign an NDA before serious discussions ensued. Others, skeptical about claims that conductive plastic can not only do the work of some metals, but do it better in a number of cases, asked for test samples (now they must pay), but the obligatory NDA came first. No matter what the prospective relationship between the parties, an NDA was required. Now there are far more NDAs than ElectriPlast™ patents. At last count, 350-plus such agreements had been signed to protect the rights of Integral and our potential clients.
Great! Now what? For starters, those 350 NDAs aren't worth the paper they're printed on unless someone from Integral follows up with the signatories; however, given staffing limitations at Integral, there has been very little follow up. But even newly-minted MBA graduates know that follow up negotiations and salesmanship are necessary to move beyond the NDA stage and to the point of a purchase order. Until Herb Reedman and his staff came along, whatever follow up that occurred had been conducted by Mo Zeidan and his team of specialists.
Let the Experts Handle the NDAs
As NDAs continued to mount, the staff at Integral remained fairly static, not that they had the time or the credentials to serve as account managers anyway. Then, miracle of miracles, we found Herb Reedman, the missing piece of the Integral equation. He has the resources, the network and the industry contacts to help move us beyond the penny stock level. According to his interview, he has dedicated himself as well as six of his staff from Vantage4, his automotive marketing and consulting firm in Fort Washington, PA, to the success of Integral Technologies. And that, folks, is what you call commitment.
Moreover, Herb is establishing the Integral Technologies National Sales Office in his Vantage4 marketing and consulting firm, the Philadelphia Center, as he calls it. At last, someone is showing some leadership by focusing on that mountain of 350 NDAs and getting us out of our current circular pattern. Reedman and company are experts at marketing, sales and consulting, and have the capability to move the NDA signatories to the contract stage. Without question, Reedman's resources, networks and contacts can make this badboy happen.
One last observation, if I may be permitted: Herb Reedman was one of the best in his sector.
He was a successful businessman for four decades, a recognized leader in his industry, and an innovator and thinker who was in the vanguard of his group such that his wise counsel was sought by many of his peers. Clearly, after building and running a multimillion dollar business, I submit that Herb Reedman isn't one to rest on his laurels. That being the case, might I suggest, from a succession planning perspective, that Herb could easily take over the helm of this ship and make Bill Robinson and the rest of us very wealthy shareholders.
So, a hearty shout out from the ElectriPlast Blog and welcome to Integral Technologies, Herb Reedman! We have been waiting for you for a very long time.
With business credentials that will help Integral move to the next level.
posted by PK... | 6/22/2011 12:15:00 AM
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